PRIVACY STATEMENT

Primo Vitamins respects the privacy needs and concerns of our customers. Any personal information, such as your name, address, email address or phone number ("Personal Information"), that you provide to us is important. We respect your privacy in handling Personal Information relating to you and your transactions with us. This Privacy Statement describes the Personal Information we gather about you, what we do with it, the safeguards we have in place to protect it, and how you can control our use of it. By using the Site, the user agrees, without limitation or qualification, to be bound by this Privacy Statement.

When you provide Personal Information you are consenting to the manner in which Primo Vitamins will collect, use, disclose and otherwise manage your Personal Information, as set out below. Who May Use the Site: The Site is not intended or designed to attract users under the age of 18. We do not collect Personal Information from any person we know to be under the age of 18. If you are under 18, we ask that you not send us any Personal Information.

The Site is intended for users from the United States and those not governed by privacy policies of other countries. Users from the European Union are advised not to disclose Personal Information to Primo Vitamins. Information sent to us will be housed on servers located in California. Do not send us information unless you consent to the application of U.S. law and to the use and disclosure of your information consistent with this Privacy Statement.

Collection and Use of Personal Information: We may collect Personal Information that you provide us when you:

1. Purchase, order, return, exchange or request certain information about our products and services;
   
2. Contact our customer service desk;
   
3. Provide us with comments or suggestions.
   

Shopping at primovitamins.com: When you purchase products with a credit card, we will collect your credit information and keep a history of your purchases. We use this information to process your orders and to better assist you when you visit or call us. We may also ask for your zip code as well, to help us improve our product and service offerings to your area.

When you return previously purchased merchandise or request a refund or exchange, you may be asked to give your name, address, phone number and show information that identifies you, such as your driver's license. We collect this information to help prevent fraud.

Customer Service: When you call our Customer Service Department about a product, delivery, billing question, etc., you may be asked for Personal Information that identifies you along with additional information we need to help us promptly answer your question, such as your name, address, and a phone number where we might contact you. We may retain this information to assist you in the future. Site Registration: Registration is an optional service provided by our Site. You do not have to register to browse on our Site, but you do have to register to purchase products on our Site. When you register, you are asked for information such as your name, address, phone number, e-mail address, a password that you select, and your interests, if you choose to register them. Your registration information may be used to help make your online shopping quicker and easier, by pre-filling certain parts of your shopping information.

Other Uses of Personal Information: Primo Vitamins also uses Personal Information to continually assess and improve the products and services we offer.

Promotional Information and Marketing Materials: We would like to inform you of products and services, sales and special offers that might benefit you. When you register online or participate in a survey, you will have the opportunity to sign up for e-mails about our products, services, sales and special offers.

We may also send you mail, email or call you with information about our product and service offerings if you have provided us with your name and address, email address or phone numbers. If you would like to stop receiving such promotional information from us, please see the "Privacy Preferences/Opt-Out" section of this Privacy Statement.

Access to Personal Information by Companies that Work with or on Behalf of Primo Vitamins: Some operations may be managed by Service Providers who are unaffiliated companies. These companies may share Personal Information with their affiliates and with service providers whom they engage to perform services related to our Sites or the operation of our business. Examples of these services include payment processing and authorization, fraud protection and credit risk reduction, product customization, order fulfillment and shipping, marketing and promotional material distribution, Web site evaluation, data analysis and, where applicable, data cleansing. These companies may have access to your Personal Information on a confidential basis only to the extent necessary to perform their functions. In no event will we authorize these companies to use your Personal Information for any reason other than to provide you with those specific services.

If your purchases are being shipped to you, your shipping information will be shared with our delivery service provider (U.S. Postal Service).

Sale of Business: In the event that Primo Vitamins or some of our assets are sold or transferred or used as security, your Personal Information may be transferred to third parties as part of that transaction.

Disclosures of Personal Information in Legal Proceedings: If Primo Vitamins or any of our Service Providers is requested by law enforcement officials or judicial authorities to provide Personal Information on individual users, Primo Vitamins or the applicable Service Provider may, without your consent, provide such information. In matters involving claims of personal or public safety, Primo Vitamins or the applicable Service Provider may provide your Personal Information to appropriate authorities without your consent or court process. Primo Vitamins or our Service Providers also will provide your Personal Information in response to a search warrant or other legally valid inquiry or order, or to an investigative body in the case of a breach of an agreement or contravention of law, or in litigation involving Primo Vitamins, the applicable Service Provider, or otherwise as required by law. We may also disclose Personal Information to assist in debt collection where you owe a debt to us.

Privacy Preferences / Opt-Out: We now offer an on-line preference page located within the My Account section on www.primovitamins.com where you can register and change your preferences to receive or not receive marketing materials. You may also update what product/lifestyle preferences you prefer, which may determine what offers and promotional materials you may receive. You may update these preferences at any time, but you must first register by creating an account before you can update any of your preferences. Please allow sufficient time for your preferences to be processed. You may also change your marketing preferences or remove yourself from our mailing list by clicking on an "unsubscribe" hyperlink contained in promotional emails we send you or by contacting us at: Primo Vitamins Marketing Department, 14141 Covello St., Van Nuys, CA , 91405, Attn: Privacy Manager or by e-mailing us at primovitamins.com.

Information Sharing Disclosure Requests: If you are a California resident, you have the right to request one Notice of Information-Sharing Disclosure per year, which will identify the third parties with whom Primo Vitamins or any of our affiliates who have shared the Personal Information we have collected from you. You may request the Notice of Information-Sharing Disclosure by writing to us at: Primo Vitamins, Marketing Department, 14141 Covello St., Van Nuys, CA, 91405, Attn: Privacy Manager or by e-mailing us at privacy@primovitamins.com We will respond to your request for a Notice of Information-Sharing Disclosure within 30 days.

Additional Information about Our Site

Visiting Our Site: In general, you can visit our Site without telling us who you are or providing us with any information. However, we collect the IP (Internet protocol) addresses of all visitors to our Site and other related information such as page requests, browser type, operating system and average time spent on our Site. We use this information to monitor and improve our Site.

Cookies and Tracer Tags: Our Site uses a technology called "cookies." A cookie is a tiny element of data that our Site can send to your browser, which may then be stored on your hard drive so we can recognize you when you return. All pages on our Site where you are prompted to log in or that are customizable require that you accept cookies. If you have registered with our Site, these cookies (1) may let us know who you are, (2) are necessary to access your account information (stored on our computers) in order to deliver products and personalized services, and (3) will provide us and our Service Providers with information that we will use to personalize our Site in accordance with your preferences. Cookies are also required to optimize your shopping experience in that they allow you to add multiple items to your shopping basket before checking out. You may set your Web browser to notify you when you receive a cookie. However, should you decide not to accept cookies from our Site, you will limit the functionality we can provide when you visit our Site.

Tracer Tags: Our Site may also use a technology called "Tracer Tags." These may also be referred to as "Clear GIFs" or "Web Beacons." This technology allows us to understand which pages you visit on our Sites. These tracer tags are used to help us optimize and tailor our Site for you and other future website visitors.

Security of Personal Information: We maintain administrative, technical and physical safeguards to protect against unauthorized access, use, modification and disclosure of Personal Information in our custody and control. We are also committed to employing reasonable technology in order to protect the security of our Site. However, even with the best technology, no website is 100% secure. We will take reasonable measures which we believe are appropriate to protect your Personal Information from loss, misuse, alteration or destruction, and, where possible, will ask that any third parties to whom we may transfer such information to take comparable steps to protect that security.

Secure Shopping: When you place orders on our Site, all of your order information, including your card number and delivery address, is transmitted through the Internet using Secure Sockets Layer (SSL) technology. SSL technology causes your browser to encrypt your order information before transmitting it to our secure server. SSL technology, an industry standard, is designed to prevent someone other than operators of our Site from capturing and viewing your Personal Information. Since any order information you provide to us on our Site will be transmitted using a secure connection, if your Web browser cannot support this level of security, you will not be able to order products through our Site. The most recent versions of Netscape Navigator™ and Microsoft Internet Explorer can support a secure connection. They can be downloaded for free from the Netscape and Microsoft website respectively.

Our Privacy Statement and Outside Links: This Privacy Statement only applies to our Site. Our Site may include links to the websites of our business partners, vendors and advertisers. These other sites are outside of our control. Please be aware that these websites may collect information about you, and operate according to their own privacy practices which may differ from those contained in our Privacy Statement. Remember to consult that website's own privacy policy, as once you are outside of this Site, any information you submit is no longer in our control.

Privacy Statement Modifications: From time to time we may modify or amend this Privacy Statement in order to comply with new laws or regulations or to reflect future changes in our business practices. Any changes in our policies will be communicated in this page so please check back on occasion. We also may post a notice on our Sites or send an email describing the changes.

Contacting Us: If you have any questions about our handling of Personal Information, please contact us at Primo Vitamins, Marketing Department, 14141 Covello St., Van Nuys, CA 91405, Attn: Privacy Manager. Alternatively, you may call us toll-free at 1-866-883-9616.

Last Updated: January 15, 2007
Copyright © 2007 Primo Vitamins All rights reserved.