For one thing Primo Children’s Multivitamins are in gumee form rather than tablets—which gives them a pleasant chewy consistency rather than a not-as-pleasant, chalky one.

We also use natural ingredients, natural flavorings and organic sweeteners.

Primo Vitamins are the product of years of research and a partnership with some of the most innovative minds in the nutrition industry.

The result: a vitamin that’s as great tasting as it is healthy. And that’s important, because a vitamin can’t do its job if a child won’t take it. As a busy parent (is there any other kind?), you can feel good about your child’s health—and your part in ensuring it.